:root {
  --plum: #320116;
  --plum-deep: #280b17;
  --plum-card: #4a0a27;
  --plum-soft: #5c2240;
  --cream: #f3ecdf;
  --cream-light: #f8f5ed;
  --lime: #c6ff3d;
  --pink: #e3256f;
  --pink-hot: #f60671;
  --pink-light: #e9b8cb;
  --orange: #ff6a1a;
  --muted: #6e4457;
  --white: #fff;
  --head: "Sora", system-ui, sans-serif;
  --body: "Inter", system-ui, sans-serif;
  --radius: 18px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; scroll-padding-top: 90px; }
body { font-family: var(--body); color: var(--plum); background: var(--cream); line-height: 1.55; -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
a { color: inherit; }
.wrap { width: min(1180px, 100% - 48px); margin-inline: auto; }
.center { text-align: center; }
.center-block { margin-inline: auto; }
.narrow { max-width: 400px; }

section { position: relative; padding: 110px 0; overflow: hidden; }
.dark { background: var(--plum); color: var(--cream); }
.cream { background: var(--cream); }

h1, h2, h3, h4 { font-family: var(--head); line-height: 1.12; letter-spacing: -0.01em; }
h2 { font-size: clamp(2rem, 4.2vw, 3.1rem); margin-bottom: 18px; }
.h-light { font-weight: 400; }
.h-bold { font-weight: 800; }
h2.big { font-size: clamp(2.4rem, 5vw, 3.6rem); }
h3 { font-size: 1.6rem; font-weight: 400; margin-bottom: 14px; }

.eyebrow { font-family: var(--body); font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; margin-bottom: 18px; }
.eyebrow-light { color: var(--pink-light); }
.eyebrow-pink { color: var(--pink-light); }
.muted { color: var(--muted); }
.small { font-size: .78rem; }
.lede { color: var(--muted); max-width: 470px; font-size: 1rem; }
.lime { color: var(--lime); }
.pink { color: var(--pink); }

.btn { display: inline-block; font-family: var(--body); font-weight: 600; font-size: .95rem; padding: 15px 28px; border-radius: 999px; text-decoration: none; transition: transform .15s ease, box-shadow .15s ease; }
.btn:hover { transform: translateY(-2px); box-shadow: 0 8px 22px rgba(0,0,0,.18); }
.btn-lime { background: var(--lime); color: var(--plum-deep); }
.btn-dark { background: var(--plum); color: var(--lime); font-weight: 700; }
.btn-sm { padding: 11px 22px; font-size: .88rem; }
.btn-lg { padding: 17px 30px; font-size: 1.05rem; }

/* Logo */
.logo { display: inline-flex; flex-direction: column; text-decoration: none; line-height: 1; }
.logo-word { font-family: var(--head); font-weight: 800; font-size: 1.95rem; color: var(--cream); letter-spacing: -.01em; }
.logo-word i { color: var(--lime); font-style: normal; }
.logo-sub { font-size: .6rem; font-weight: 700; letter-spacing: .3em; text-transform: uppercase; color: var(--pink-light); margin-top: 6px; }
.logo-pink .logo-word { color: #ef6b8f; font-size: 2.3rem; }
.logo-pink .logo-sub { color: #ef6b8f; }

/* Header */
.site-header { position: sticky; top: 0; z-index: 50; background: var(--plum-deep); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 100px; }
.nav { display: flex; align-items: center; gap: 34px; }
.nav a:not(.btn) { color: var(--cream); text-decoration: none; font-size: .93rem; font-weight: 500; }
.nav a.active, .nav a:not(.btn):hover { text-decoration: underline; text-underline-offset: 5px; }
.menu-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 8px; }
.menu-toggle span { display: block; width: 26px; height: 2px; background: var(--cream); margin: 6px 0; transition: .2s; }

/* Hero */
.hero { padding: 120px 0 130px; }
.hero-grid { display: grid; grid-template-columns: 1.05fr 1fr; gap: 60px; align-items: center; position: relative; z-index: 1; }
.hero h1 { font-size: clamp(2.7rem, 5.6vw, 4.6rem); font-weight: 800; color: var(--cream); margin-bottom: 36px; line-height: 1.05; }
.hero-side { padding-left: 20px; }
.hero-side > p { color: var(--cream-light); font-size: 1rem; max-width: 430px; margin-bottom: 44px; }
.stats { display: flex; gap: 40px; flex-wrap: wrap; }
.stats strong { display: block; font-family: var(--head); font-size: 2.4rem; font-weight: 700; color: var(--orange); line-height: 1; }
.stats span { display: block; margin-top: 8px; font-size: .62rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--pink-light); }
.blob { position: absolute; border-radius: 50%; pointer-events: none; }
.blob-pink { width: 240px; height: 240px; background: var(--pink-hot); left: -60px; bottom: -110px; }

/* Services */
.services { padding-top: 90px; padding-bottom: 60px; }
.services h2 { max-width: 520px; }
.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 50px; }
.card { background: var(--white); border-radius: var(--radius); border: 1px solid rgba(50,1,22,.08); }
.service { padding: 30px 26px 34px; }
.service.wide { grid-column: span 2; }
.service p:not(.eyebrow) { color: var(--muted); font-size: .9rem; }
.service .eyebrow { font-size: .68rem; margin-bottom: 14px; }

/* 90 days */
.ninety { padding-top: 70px; }
.ninety h2 { max-width: 640px; margin-inline: auto; line-height: 1.25; }
.underline { position: relative; white-space: nowrap; }
.underline::after { content: ""; position: absolute; left: 0; right: 0; bottom: -10px; height: 7px; border-radius: 6px; background: var(--pink); }
.timeline { display: flex; align-items: center; margin: 56px 0 44px; }
.tl-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--pink); flex: none; }
.tl-line { flex: 1; border-top: 2px dashed rgba(227,37,111,.5); margin: 0 4px; }
.tl-pill { background: var(--white); font-family: var(--head); font-weight: 700; font-size: 1.1rem; padding: 8px 22px; border-radius: 999px; box-shadow: 0 4px 14px rgba(50,1,22,.1); flex: none; }
.month-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-bottom: 44px; }
.month { padding: 28px 28px 32px; box-shadow: 0 8px 24px rgba(50,1,22,.08); border: 0; text-align: left; }
.m-tag { display: none; }
.m-icon { width: 54px; height: 54px; border-radius: 50%; background: var(--pink); display: grid; place-items: center; font-size: 1.35rem; margin-bottom: 26px; }
.month h3 { font-weight: 700; font-size: 1.3rem; margin-bottom: 22px; }
.ticks { list-style: none; display: grid; gap: 18px; }
.ticks li { position: relative; padding-left: 30px; font-size: .9rem; }
.ticks li::before { content: "✓"; position: absolute; left: 0; top: 1px; width: 20px; height: 20px; border-radius: 50%; background: var(--lime); color: var(--plum); font-size: .72rem; font-weight: 800; display: grid; place-items: center; }

/* Why */
.why-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.why h2 { font-size: clamp(2rem, 3.8vw, 2.75rem); margin-bottom: 30px; }
.why-text { color: var(--cream-light); max-width: 460px; }
.why-list { display: grid; gap: 14px; }
.why-item { background: var(--plum-card); border-radius: 10px; padding: 22px 18px; }
.why-item h3 { font-family: var(--body); font-size: .74rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--pink-light); margin-bottom: 8px; }
.why-item p { font-size: .86rem; color: var(--cream-light); }
.dots { display: grid; grid-template-columns: repeat(var(--cols), 9px); gap: 9px; }
.dots span { width: 9px; height: 9px; border-radius: 50%; background: var(--pink-hot); }
.dots-why { margin-top: 100px; }

/* Brands */
.brands { padding-bottom: 60px; }
.brands .lede { margin-bottom: 70px; }
.logo-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 15px; margin: 4px 0 30px; }
.logo-tile { background: var(--plum); border-radius: 10px; height: 74px; display: grid; place-items: center; padding: 10px 14px; }
.logo-tile img { max-height: 46px; width: auto; max-width: 100%; object-fit: contain; }
.logo-tile span { color: var(--cream); font-family: var(--head); font-weight: 700; font-size: 1rem; }

/* Categories */
.categories { padding-top: 60px; }
.categories .lede { margin-bottom: 34px; }
.pills { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; max-width: 660px; margin-inline: auto; }
.pills span { background: var(--plum); color: var(--cream); border-radius: 999px; padding: 9px 28px; font-size: .88rem; font-weight: 500; }

/* CTA */
.cta { padding: 84px 0 76px; }
.cta h2 { max-width: 520px; margin: 0 auto 44px; }
.cta-text { max-width: 440px; margin: 0 auto 30px; color: var(--cream-light); }
.cta-row { display: flex; align-items: center; justify-content: center; gap: 16px; flex-wrap: wrap; }
.cta-row p { color: var(--pink-light); font-size: .8rem; max-width: 280px; text-align: left; }
.cta .dots { position: absolute; right: 40px; }
.dots-cta-1 { top: 40px; } .dots-cta-2 { top: 215px; } .dots-cta-3 { top: 390px; }

/* Insights */
.insights { padding: 110px 0 110px; }
.post-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 30px; position: relative; z-index: 1; }
.post { display: flex; flex-direction: column; padding: 26px 22px; text-decoration: none; }
.post .eyebrow { font-size: .68rem; margin-bottom: 12px; }
.post h3 { font-size: 1.32rem; margin-bottom: 18px; }
.post p:not(.eyebrow) { color: var(--muted); font-size: .84rem; margin-bottom: 22px; }
.post time { margin-top: auto; font-size: .78rem; color: var(--muted); }
a.post:hover { box-shadow: 0 10px 26px rgba(50,1,22,.1); }
.blob-plum { width: 290px; height: 290px; background: var(--plum-soft); right: -80px; bottom: -150px; }

/* Footer */
.site-footer { background: var(--plum-deep); color: var(--cream); padding: 60px 0 30px; }
.footer-grid { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 40px; }
.f-about p { color: var(--pink-light); max-width: 230px; margin-top: 110px; font-size: .9rem; }
.socials { display: flex; gap: 10px; margin-top: 22px; }
.socials a { width: 32px; height: 32px; border-radius: 50%; background: var(--plum-card); display: grid; place-items: center; font-size: .75rem; font-weight: 700; text-decoration: none; }
.site-footer h4 { font-family: var(--body); font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; color: #c79bd0; margin-bottom: 18px; }
.site-footer .footer-grid > div:not(.f-about) a { display: block; text-decoration: none; font-size: .9rem; margin-bottom: 8px; }
.site-footer a:hover { color: var(--lime); }
.f-touch { color: var(--pink-light); font-size: .78rem; margin: 70px 0 8px; }
.site-footer a.f-email { text-decoration: underline; }
.footer-bottom { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; margin-top: 50px; padding-top: 18px; border-top: 1px solid rgba(255,255,255,.1); font-size: .76rem; color: var(--pink-light); }

/* ---------- Inner pages ---------- */
.page-hero { padding: 150px 0 140px; }
.page-hero.tall { padding: 260px 0 180px; }
.page-hero h1 { font-size: clamp(2.4rem, 5vw, 3.6rem); font-weight: 800; color: var(--cream); max-width: 700px; margin-bottom: 22px; line-height: 1.1; }
.page-hero.center h1, .page-hero.center .hero-intro { margin-inline: auto; }
.hero-intro { color: var(--cream-light); max-width: 470px; font-size: .95rem; margin-bottom: 34px; }
.page-hero.soon { padding: 180px 0; }
.meta-hero .wrap { position: relative; z-index: 1; }
.meta-hero h1 { max-width: 560px; font-size: clamp(2.6rem, 5.4vw, 4rem); }
.hero-circle { position: absolute; width: 360px; height: 360px; border-radius: 50%; background: var(--pink-hot); right: -40px; top: 50%; transform: translateY(-50%); }
.meta-hero .dots { position: absolute; right: 290px; z-index: 1; }
.dots-mh-1 { top: 70px; } .dots-mh-2 { top: 50%; } .dots-mh-3 { bottom: 70px; }

.pillar-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; }
.pillar { padding: 34px 28px 40px; }
.pillar h3 { font-weight: 700; font-size: 1.55rem; display: flex; align-items: baseline; gap: 10px; margin-bottom: 8px; }
.dot-lime { flex: none; width: 13px; height: 13px; border-radius: 50%; background: var(--lime); display: inline-block; }
.pillar-sub { color: var(--pink); font-weight: 600; font-size: .9rem; margin-bottom: 18px; }
.pillar > p:not(.pillar-sub) { font-size: .93rem; margin-bottom: 22px; }
.checks { list-style: none; display: grid; gap: 4px; font-size: .93rem; }
.checks li::before { content: "✓ "; font-weight: 700; }

.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 36px; margin-top: 50px; }
.step strong { display: block; font-family: var(--head); font-weight: 800; font-size: 4.4rem; line-height: 1; color: var(--lime); margin-bottom: 26px; }
.step h3, .row h3 { font-weight: 700; font-size: 1.15rem; color: var(--cream); margin-bottom: 8px; }
.step p { font-size: .88rem; color: var(--cream-light); }

.simple-cta { padding: 100px 0 90px; }
.simple-cta h2 { max-width: 620px; margin: 0 auto 26px; font-size: clamp(2.2rem, 4.6vw, 3.4rem); }
.simple-cta .lede { margin-bottom: 30px; max-width: 520px; }
.simple-cta .blob-plum { bottom: auto; top: 60%; }

.plan-h { max-width: 640px; margin: 0 auto; }
.lime-tl .tl-dot { width: 15px; height: 15px; background: var(--lime); }
.lime-tl .tl-line { border-color: #d7a4c4; margin: 0 12px; }
.lime-tl { margin: 40px 0 26px; }
.m-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 24px; }
.m-pill { background: var(--cream); font-size: .78rem; font-weight: 600; padding: 5px 14px; border-radius: 999px; }
.m-num { width: 44px; height: 44px; border-radius: 50%; background: var(--lime); display: grid; place-items: center; font-family: var(--head); font-weight: 800; }
.h-plan { font-weight: 700 !important; font-size: 1.45rem !important; }
.beyond-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 50px; }
.beyond { background: var(--plum-card); border-radius: 12px; padding: 28px 28px 34px; }
.beyond h3 { color: var(--lime); font-weight: 700; font-size: 1.1rem; margin-bottom: 10px; }
.beyond p { font-size: .88rem; color: var(--cream-light); }

.narrow-h { max-width: 560px; margin: 0 auto 40px; }
.narrow-h-left { max-width: 660px; margin-bottom: 40px; }
.stack { display: grid; gap: 30px; }
.promo { padding: 30px 34px 32px; }
.dot-pink { display: block; width: 11px; height: 11px; border-radius: 50%; background: var(--pink); margin-bottom: 16px; }
.promo h3 { font-weight: 700; font-size: 1.3rem; margin-bottom: 18px; }
.promo p { font-size: .88rem; }
.funnel { background: var(--plum-card); border-radius: 10px; padding: 26px 28px 30px; }
.funnel strong { display: block; font-family: var(--head); font-weight: 800; font-size: 2.6rem; line-height: 1; color: var(--orange); margin-bottom: 14px; }
.funnel h3 { font-weight: 700; font-size: 1.2rem; color: var(--cream); margin-bottom: 14px; }
.funnel p { font-size: .88rem; color: var(--cream-light); }
.stack:has(.funnel) { gap: 18px; }
.platform-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; margin-top: 36px; }
.platform { padding: 34px 34px 50px; border-radius: 24px; }
.platform h3 { font-weight: 700; font-size: 1.6rem; margin-bottom: 18px; }
.platform ul { padding-left: 20px; font-size: .88rem; }
.rows { margin-top: 40px; border-top: 1px solid rgba(255,255,255,.12); }
.row { display: grid; grid-template-columns: 170px 1fr; align-items: center; padding: 28px 0; border-bottom: 1px solid rgba(255,255,255,.12); }
.row strong { font-family: var(--head); font-weight: 800; font-size: 3rem; line-height: 1; color: var(--lime); }
.row h3 { font-size: 1.5rem; margin-bottom: 4px; }
.row p { font-size: .88rem; color: var(--pink-light); }
.eyebrow.pink { color: var(--pink); }

/* Tablet */
@media (max-width: 960px) {
  .hero-grid, .why-grid { grid-template-columns: 1fr; gap: 44px; }
  .hero-side { padding-left: 0; }
  .service-grid { grid-template-columns: 1fr 1fr; }
  .service.wide { grid-column: span 2; }
  .month-grid, .post-grid { grid-template-columns: 1fr; max-width: 520px; margin-inline: auto; }
  .timeline { display: none; }
  .m-tag { display: inline-block; font-family: var(--head); font-weight: 700; font-size: .8rem; background: var(--cream); padding: 4px 12px; border-radius: 999px; margin-bottom: 18px; }
  .logo-grid { grid-template-columns: repeat(4, 1fr); }
  .dots-why { display: none; }
  .pillar-grid, .beyond-grid { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .hero-circle { width: 240px; height: 240px; right: -90px; opacity: .9; }
  .meta-hero .dots { display: none; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .f-about { grid-column: span 2; }
  .f-about p { margin-top: 24px; }
}

/* Mobile */
@media (max-width: 820px) {
  .menu-toggle { display: block; }
  .nav { position: absolute; top: 100%; left: 0; right: 0; background: var(--plum-deep); flex-direction: column; align-items: flex-start; gap: 22px; padding: 10px 24px 30px; display: none; }
  .site-header.open .nav { display: flex; }
  .site-header.open .menu-toggle span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
  .site-header.open .menu-toggle span:nth-child(2) { opacity: 0; }
  .site-header.open .menu-toggle span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }
}

@media (max-width: 600px) {
  .wrap { width: calc(100% - 32px); }
  section { padding: 72px 0; }
  .header-inner { height: 80px; }
  .hero { padding: 70px 0 110px; }
  .stats { gap: 22px; flex-wrap: nowrap; }
  .stats strong { font-size: 1.75rem; }
  .stats span { font-size: .56rem; }
  .blob-pink { width: 150px; height: 150px; left: -50px; bottom: -80px; }
  .service-grid { grid-template-columns: 1fr; }
  .service.wide { grid-column: auto; }
  .logo-grid { grid-template-columns: repeat(2, 1fr); }
  .cta .dots { display: none; }
  .cta-row { flex-direction: column; }
  .cta-row p { text-align: center; }
  .footer-grid { grid-template-columns: 1fr; }
  .page-hero, .page-hero.tall { padding: 90px 0 90px; }
  .pillar-grid, .beyond-grid, .steps, .platform-grid { grid-template-columns: 1fr; }
  .row { grid-template-columns: 70px 1fr; }
  .row strong { font-size: 2rem; }
  .hero-circle { width: 180px; height: 180px; top: auto; bottom: -60px; right: -60px; transform: none; }
  .f-about { grid-column: auto; }
  .f-touch { margin-top: 30px; }
}